Google Ads management
- Text or image ads above search results on the Google Search network
- Image ads on the advertising space of popular websites in the Google Display network
- Video ads between YouTube search results or embedded in videos
Quality ads
The beauty of Google Ads is that it’s not just about increasing your spend. By improving the quality of your ad, you can appear in a better position than your competitor’s ad, even if you pay less for it.
You may have to create 15 ad groups instead of five, 26 ad texts instead of six, 4 assets instead of two, but it’s worth it because relevant, high-quality ads can get you a better position at a lower price!
Performance Max campaigns
If there have already been enough conversions in your search campaign, it is worth running a performance max campaign – especially for online shops or if you are aiming to generate a large number of leads (100+).
A Performance Max campaign optimizes for the number of conversions or the value of conversions (target return on ad spend) and can reach the entire Google audience in a single campaign. Google’s AI-based technology displays the right ad version to those Google users on any Google platform (Google search, Display websites, YouTube, Gmail) who are most likely to convert: make a purchase, book an appointment, request an offer, sign up to your newsletter – depending on your business goal.
In terms of cost-effectiveness, it is very important in a Performance Max campaign to define the target audience by setting the audience signals appropriately, and to provide enough creative (e.g. video, images with all three aspect ratios) to give AI a chance to test many different combinations and ad formats.
About me
My name is Magdalena Dory. I am a certified Google Ads specialist, a molecular biologist researcher by original profession, who wanted to leave the lab for the sweet home office. Incredible as it may seem, I find managing Google ads more exciting and interesting.
The Google Ads algorithms are complex, its interface changes frequently, and it’s not in Google’s interest to keep your advertising costs as low as possible by targeting as precisely as possible . . . But for me – as an ad manager – it is. Don’t waste your money on poorly targeted campaigns, contact me instead.
Services
- Account settings
- Setting up Google Ads conversion tracking tags and Google Analytics 4 data streams with Google Tag Manager
- Setting up e-commerce measurement, Google Merchant Center management for online shops
- Designing, running and optimising Google Search campaigns and Performance Max (+Shopping) campaigns
- Remarketing: e.g. retargeting online shop visitors using GA4
- Increasing brand awareness with Display and YouTube campaigns
- Creative work: copywriting, image editing, video editing
- Managing and improving your existing website if necessary
Prices
- Free consultation
- Setting up your Google Ads account, building your first campaign and three months of optimisation for more conversions and higher ROI: 60,000 HUF (one-time fee)
- After three months – or sooner if required – I will hand over the account to you, or continue to manage it if you wish.
- The first campaign is usually a Google Search campaign. If there have been enough conversions (e.g. purchase, request for quote), it is worth launching a Performance Max campaign, especially for an online shop.
- Further ad management, creating more campaigns and ongoing optimisation: agreed-upon monthly fee
Getting started
- You need a Gmail-based email address to create your individual/client Google Ads account. This can be your existing gmail address used for correspondence, because without a password, the ad manager won’t be able to see your emails. It can also be a company email address if it is Gmail-based. The same email address you use for your YouTube channel will be used to upload your video to be advertised, so if you have one, I recommend that one. I’m happy to help you through all this, or I can even create the account for you, but change the password afterwards. By the way, the Ads account you create is where you will later enter your credit card details to pay Google. This is not visible to the ad manager either, only the last 4 digits. Only someone who has been specifically authorised by you to do so and who knows the three-digit CVC on the back of your credit card will be able to see your full credit card number.
- While you’re signed in to your Gmail-based account, create your Ads account by clicking the “Start Now” button in the top right corner of ads.google.com. If you skip creating your first campaign, you’ll be taken to the main page where you can copy the 10-digit ID of your Google Ads account: e.g. 753-243-9445. If you can’t find it the first time, copy it from the latest email you received from Google and send it to me.
- I have an Ads Manager account that I can use to manage multiple individual/client Ads accounts. When I enter your ID here, you will receive an email from Google saying that Magdalena Dory’s manager account 896-483-7156 wants to link to your Ads account. Click on the blue button at the bottom to go to the page where you can accept it. From now on, I can manage your account from outside.
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